San Jose, Calif., August 27, 2002 - Solid Data Systems, Inc., announced today the launch of a major new initiative to expand its reseller sales channel. The company currently sells its products primarily through vertical integrators in the financial and telecom markets, as well as server OEMs and system integrators such as Hewlett-Packard, Sun Microsystems and IBM Global Services. The new channel initiative will add specialty VARs and system integrators in new markets such as federal and local governments, biomedical, manufacturing and supply chain integration.
In addition, the Company is implementing an educational and referral program for performance tuning experts and database architects. Under this program, qualifying consultants will be kept informed of new benchmarks conducted by the Company and new applications where the use of solid-state technology provides significant benefits.
As part of the channel program, Solid Data will provide attractive price and availability terms for its entry-level, 1U rack-mountable solid-state disk appliance, the E100L, now with up to 4 Gbytes of solid-state storage capacity. According to Mark Hayashida, Solid Data's Director of Application Architectures, "The E100L represents an easy, quick and cost-effective method for accelerating performance in transaction-intensive applications such as OLTP, in-memory databases, e-mail and messaging. It is also the ideal high-performance storage facility for log files, metadata and temporary files that are critical to application server performance." New channel partners will use the E100 as a low-cost way of introducing potential customers to the merits of solid-state technology.
"Our new channel program aims to expand both the types of VARs who resell our products and the types of applications we get involved in," said Gary Taggart, Solid Data's Vice President of Sales and Support. "We are looking for the more technically-aware, regional integrators who recognize that just adding new servers or RAID systems to applications requiring more performance or faster recovery times is often a poor approach, " says Taggart. Qualifying resellers will receive an extensive menu of support services from Solid Data, such as on-line technical support, after-hours support, installation and service training, co-op marketing and sales collateral.
To help launch the Company's expanded reseller program, Solid Data has recruited industry veteran Brian Harding, formerly of Quantum's solid-state storage division. "Brian brings to us a wealth of knowledge regarding the benefits solid-state technology can provide, and the experience to build a channel program that meets the needs of high-end VARs," according to Taggart.
VARs and system integrators interested in learning more about Solid Data's new channel program are encouraged to visit the Company's web site at http://www.soliddata.com/reseller.
About Solid Data Systems
Solid Data Systems is the leading global provider of solid-state storage systems
that multiply the throughput of business-critical, transaction-intensive
applications. Solid Data's products are based on solid-state memory technology
and are designed to provide near-instant access to data storage. These compact,
rack-mount systems combine the speed of main memory with the persistence
(non-volatility) of external disk storage - enabling enterprises to multiply the
transaction performance of general-purpose systems, reduce complexity, and scale
their infrastructures cost effectively. Customers include global telecommunications
equipment integrators and financial service providers. Visit Solid Data on the web
at www.soliddata.com.
Media Contact:
| Jerry Martuscelli |
| Solid Data Systems +1 408-845-5794 |
| jmartuscelli@soliddata.com |